Advertising Age recognized me as one of the “25 Women to Watch”, and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I’m also a two-time winner of Mediaweek’s Media Plan of the Year. As a founding member of 212, NY's digital advertising club, I was a recent recipient of a visionary award along with the other founding members.
I’ve been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, the Wall Street Journal, and Women’s Health Magazine.
In addition to the work I’ve done with big brands and businesses, I also have a history of consulting with financial, tech, health, wellness, and natural beauty companies. Recently, I led the acquisition and post-sale transition of a leader in digital health to a top online education provider with over 30,000 graduates.
Because I’ve always stretched myself as a person, I have a multifaceted background which includes being a natural beauty product formulator, a meditation instructor, a NAHA certified clinical aromatherapist, a functional nutrition educator, as well as being a sought-after career and executive coach.
It’s my passion to help people live more balanced lives and it all starts with their mental wellbeing. In my spare time, I can be found formulating natural beauty products and kayaking the inlets of Long Island's North Fork.
Career Highlights
Interim US Account Lead, Hilton Hotels
Key team member working to secure Private Equity for Empowered EducationLed the sale of Functional Nutritional Alliance to Empowered Education
Launched Shaman Essential Oils brand globally
Certified Meditation Instructor
Launched Jill Griffin Ventures, LLCLaunched FlourishAromatherapy.com
Certified Aromatherapy Educator at the New York School of Aromatic Studies
NAHA Certified Clinical Aromatherapist & Certified Aromatherapy TeacherIntegrated 5 USA content departments; scaled to 35 cities globally; launched Pakistan
Cannes Lions Shortlist: Branded Content & Entertainment: Comedians in Cars
Gold Effie: Sports & Entertainment: XBOX Halo 4Recognized for vision & leadership by 212 NY’s Digital Advertising Club
OOH Media Award: Gold Prize, POWERADE Zero Ferry
MediaPost Creative Media Awards: Finalist, Branded Content, Sprite Step OffCertified Health & Life Coach
Launch team for Virgin America Airlines (first flight 2007)
Launch team for PayPal Mobile CommerceNamed on of Advertising Age’s “25 Women to Watch”
Elected President, 212, NY’s Digital Advertising Club
Effie Award: Corporate Branding, GE
MediaWeek: Media Plan of the Year, Southern Comfort (SoCo Lime)Board of Directors, 212, NY’s Digital Advertising Club
MediaWeek: Media Plan of the Year, GE PEN 2003 Founding Member, 212, NY’s Digital Advertising ClubLaunched the digital department of Mediavest Worldwide/Publicis
Launched the digital department of MDPI, Interpublic Group of Companies, Inc.