Advertising Age recognized me as one of the “25 Women to Watch”, and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I’m also a two-time winner of Mediaweek’s Media Plan of the Year. As a founding member of 212, NY's digital advertising club, I was a recent recipient of a visionary award along with the other founding members.
I’ve been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, the Wall Street Journal, and Women’s Health Magazine.
In addition to the work I’ve done with big brands and businesses, I also have a history of consulting with health, wellness, and natural beauty companies. Recently, I led the acquisition and post-sale transition of a leader in digital health to a top online education provider with over 30,000 graduates.
Because I’ve always stretched myself as a person, I have a multifaceted background which includes being a natural beauty product formulator, a meditation instructor, a NAHA certified clinical aromatherapist, a functional nutrition educator, as well as being a sought-after career coach. It’s my passion to help people live more balanced lives. In my spare time, I can be found formulating natural beauty products and kayaking the inlets of Long Island's North Fork.
Interim US Account Lead, Hilton Hotels
Key team member working to secure Private Equity for Empowered Education
Led the sale of Functional Nutritional Alliance to Empowered Education
Launched Shaman Essential Oils brand globally
Certified Meditation Instructor
Launched Jill Griffin Ventures, LLC
Certified Aromatherapy Educator at the New York School of Aromatic Studies
NAHA Certified Clinical Aromatherapist & Certified Aromatherapy Teacher
Integrated 5 USA content departments; scaled to 35 cities globally; launched Pakistan
Cannes Lions Shortlist: Branded Content & Entertainment: Comedians in Cars
Gold Effie: Sports & Entertainment: XBOX Halo 4
Recognized for vision & leadership by 212 NY’s Digital Advertising Club
OOH Media Award: Gold Prize, POWERADE Zero Ferry
MediaPost Creative Media Awards: Finalist, Branded Content, Sprite Step Off
Certified Health & Life Coach
Launch team for Virgin America Airlines (first flight 2007)
Launch team for PayPal Mobile Commerce
Named on of Advertising Age’s “25 Women to Watch”
Elected President, 212, NY’s Digital Advertising Club
Effie Award: Corporate Branding, GE
MediaWeek: Media Plan of the Year, Southern Comfort (SoCo Lime)
Board of Directors, 212, NY’s Digital Advertising Club
MediaWeek: Media Plan of the Year, GE PEN 2003 Founding Member, 212, NY’s Digital Advertising Club
Launched the digital department of Mediavest Worldwide/Publicis
Launched the digital department of MDPI, Interpublic Group of Companies, Inc.
Praise for My Consulting:
“Jill has that rare combo of brilliance in both subject matter and ability to help others achieve.
I've relied on her for strategic business planning perspective as well as tactical digital marketing advice because she's great at combining big picture thinking with the nuts and bolts of what needs to get done. I am particularly impressed with her ability to execute with both Fortune 100 budgets and on a shoestring. As a coach, she's thoughtful, compassionate, and insightful and I feel lucky to have her in my corner as I launch a new venture.”
Entrepreneur and Founder of Mazi+Zo
“Jill stands out as being one of those people that you meet during your career that leaves a lasting favorable impression. She came on to a new team and picked things up quickly and seamlessly. She is extremely versatile and is always willing to step in and help the team no matter the ask. Jill made our working environment very positive and always wanted the team to learn something new each day. She made the team and myself stronger with her powerful storytelling skills and content expertise. I have learned so much from Jill from leadership skills to creating strong internal and external relationships. Jill is extremely easy to work with and an amazing mentor. She always knows how to make you feel better and is great at coaching you through tough situations. I would recommend Jill to any company, team and client. I can’t say enough about her and how amazing she truly is.”
Partner, Communications Planning Director at MediaCom
"Having worked with Jill on both Coca-Cola and Microsoft, I cannot say enough about her creative thinking, proactive nature, enthusiasm for branded content, and insightful consumer knowledge. Jill can charm a room (or auditorium) with her charismatic presence, and she has the acumen to understand that innovation should still always ladder up to a business goal. Her previous positions on the publishing and creative sides allow Jill to preemptively address what questions will arise, providing a solution that simplifies next steps for all parties. She is both a mentor and a friend, and I'm thrilled to be part of her team!"
Director, Over-The-Top x Connected Television
"It is rare to encounter someone as uniquely talented as Jill Griffin in the areas of strategic brand growth and development. Jill has the ability to see what needs to be addressed throughout the organization - from marketing, brand, business, sales and financial strategies - for a powerfully holistic perspective that leads to success across myriad platforms and mediums. Jill earns my highest recommendation for businesses interested in increased success."